Skills and Experience Summary

• 11 yrs. experience in brand management with specific to digital/social media strategies, online reputation and digital media buying
• 8 yrs. experience in a project manager role
• Bought and optimized over $35,000,000+ in ad inventory for online campaigns
• Managed annual advertising budgets over $12,000,000+
• Performance Driven – it all comes down to ROI
• Strong ability to influence key stakeholders and related decisions
• Strong history in managing client relationships and expectations
• Adapts to change quickly
• Managed a team of 25 (media buyers, designers, developers, writers and network engineers)
• Managed up to 15 agencies/networks at one time to deliver against the same goal
• Fluent with the use of project management tools and methodologies.

To OUR success!
Adam Willhoeft


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